Hunts Plumbing hired ACS Group to both redesign their website and optimize their Local and Organic search results for hundreds of plumbing, HVAC, and gas piping related keywords. After completing the redesign (see makeovers), ACS Group did an indepth analysis of their current positions and their competitors strengths and weaknesses related to SEO.  ACS Group devised a plan to target specific cities for specific keyword searches.  The result in the first few months was a 20% increase in traffic with on-going monthly work to further improve those results which are currently on-going.